Julia Berg, Suzanna Sanborn, Ashish Kumar (Deloitte)
The evolution of community solar is a classic case of business model innovation turning a challenge into an opportunity. Foreseeing the inevitable growth of distributed energy resources, utilities are deploying these programs to get ahead of the game and to capture the benefits that distributed resources provide to the grid. Often utilities also aim to further engage their customers and, when applicable, comply with state-level regulations. Though the design of these programs varies greatly by market and utility type, this growing trend of shared solar adoption represents how a highly regulated industry can leverage technology and policy to adapt to a changing business climate. Strong consumer demand for solar and innovative program design will likely propel US shared solar growth for years to come.